The Sacred Power We Forgot

There are billions of women around the world navigating the sacred cycles of womanhood—from first bleed to final flush, from maiden to mother to matriarch. And right now, marketers have scented an opportunity. The demographic, they say, is “cashed-up,” ripe for trend-hopping, ready to be sold to.

But something about the way it’s being done—the way womanhood is being buzzworded, bannered, commodified—feels like a betrayal. The glossy campaigns that purr about "empowerment" ring hollow, lacking the weight of lived experience. A whisper of apology might be in order. Or perhaps a promise—never to be that brand.

Because this isn’t just about any one stage of womanhood. It’s about how the world talks to women—in slogans, not stories. Brands pat themselves on the back for “starting conversations,” without actually saying anything real. “Talk about it,” they insist. “Normalize it.” “Break the taboo.” Yet in all this noise, what they offer is surface-level sincerity, a hollow simulacrum of care.

Do you feel seen? Held? Revered?

Neither do we.

The Myth of Empowerment-in-a-Bottle

Somewhere along the line, empowerment became a sales tactic. “Buy this,” they suggest, “and become empowered.” Oh, thank you, noble soap company! Who knew suds could catalyse a spiritual awakening?

But real empowerment is not something sold. It is summoned.

It does not come shrink-wrapped in pastel packaging with lavender overtones and stock photo smiles. It is earned through the stories we live, the choices we make, the rituals we reclaim.

Empowerment Was Never for Sale

Please—it is not our shampoo that empowers us.
Do these brands think so little of women and our sovereignty that a new moisturiser, fashion label, or serum could spark a sudden revolution within?

If you truly honour women, then show us.
Show us the women behind your supply chains, in your factories, your boardrooms, your policy meetings. Show us how you pay them, how you protect them, how you promote them. Show us how you honour the cycle of a woman—not just the spending power of one.

Because what we’re given is an incomplete story—airbrushed for the campaign, overexposed for the algorithm.
We are tired of being handed shiny brochures where the heart should be. Tired of marketing masquerading as meaning. What we seek is not sparkle, but substance. Not pity, but power. And certainly not empowerment-as-a-tagline, thrown like glitter across the surface of systems that remain unchanged.

True empowerment is unglamorous at first. It is the courage to name things. The tenderness to witness pain. The reverence to sit with the unsellable truth of what it means to be a woman. It is deep, and it is not tidy. And most of all, it is not yours to bestow.

Rewriting the Narrative, One Story at a Time

At Phenxx, we believe the remedy is not more marketing. It is memory. And story. And soul.

We are not interested in #WomensEmpowermentMonth. We are here for the real-life herstories of women who sit at the cusp of heat and holy transformation.

Because long before hashtags, there were hearths. Circles. Altars. Women were not erased but revered. A woman rising in her power was not disappearing—she was arriving.

What if we remembered that?

This is not the end of femininity. This is the fierce flowering of it. The ritual honouring of wisdom. The body saying, "You have held the world long enough. Now it is your turn to be held."

And that story cannot be told by muesli bars or moisturisers.

Herstories as Sacred Reclamation

What we need is not a product with a promise. We need platforms with purpose.

At Phenxx, we are gathering the true stories of women across the world—quietly, reverently, without performance. These are not viral reels or celebrity confessionals polished for clicks. These are stories from the edge of beds, whispered through kitchen windows, breathed in sacred sisterhood.

This is how we evolved: not through the logic of hashtags, but through the language of lived wisdom. Women shared stories. Passed on remedies. Sat in silence together. Cried. Laughed. Transformed.

These stories matter. These women matter. They are not demographics. They are not data points. They are not branding opportunities. They are grandmothers of the next revolution.

Let us treat them accordingly.

The Invitation

This is an invitation. A return. A reckoning.

To remember that womanhood is not a PR campaign. It is a passage. To listen deeply to women’s stories—not for a trending topic, but for a true transformation. To sit in circle again.

Let us rewrite this story together. Not with slogans. But with soul.

Not with products. But with presence.

Not with empowerment promised. But with power remembered.

Phenxx: For the women who know their power cannot be marketed.

For the women who remember.

We are with you. Every breath. Every phase. Every flush.