“Australia’s Hottest Women” 

Phenxx has launched a campaign to introduce its new cool bedding products for people experiencing symptoms of menopause in Marble Bar, Western Australia. Also known as ‘the hottest town in Australia’, the location was chosen to reflect the stories of women and their struggles with hot flushes and night sweats.  

The campaign will also feature at this year’s Sydney Film Festival with the goal of breaking the taboo and opening up conversations about menopause. Founder and chief executive, Kait Tregenza, hopes that it will give women more courage to use their voices and share their own stories.